This year was my 5th or 6th time attending LA IMATS, but this year was the first time I was only attending one day. I had a ticket on Sunday thanks to BeautyMotive, so I was able to hang out and check out all of the great brands this year. IMATS has been so different throughout the years, it’s gotten huge. When I first attended in 2009, there was hardly anyone there…90% makeup artists, 10% YouTubers/family/friends, I would say. Now, IMATS is becoming what seems like a beauty-centric version of Vidcon. I was afraid I would have nothing to do on Saturday since I didn’t have an IMATS ticket, but luckily I had events for the entire afternoon and night! Check out my vlog to see what I did & what I purchased:

Expect tons of reviews coming soon- I am swamped with products! This year’s IMATS was definitely one of the best yet!