generation beauty

This past weekend I headed over to Generation Beauty, hosted by Ipsy and Michelle Phan. This is the 2nd Gen Beauty, and I have attended both events. I think the difference between this event is that you get your money’s worth when it comes to ticket prices. I got my ticket for $50 early bird, and they went up to $150. But, we got at least that amount back in new and exciting beauty products given during “happy hour” at the end of the day, where you get products from every single brand attending. I was pleased to see that there were a lot more brands this year, although there were a few repeat brands. I was lucky to attend the pre-party for YouTubers at YouTube Space LA, and even got to meet Michelle Phan herself! It wasn’t anything remarkable, though, just a photo…because she had to leave!

Between the pre-party and the actual event, I scored a ton of beauty products from the Generation Beauty sponsors: bareMinerals, Benefit, China Glaze, NYX Cosmetics, Laneige, Forever 21, Crown Brush, Vincent Longo, Sexy Hair, HSI, Temptu, Soho Beauty, Pixi, Proactiv, Cargo, Oscar Blandi, Josie Maran, Purminerals, Eva NYC, Em Cosmetics, Pacifica, Lush, Dermalogica, LA Girl, and City Color. Tons of brands! Watch the video to see what products I received!:

Want to win some of my Gen Beauty haulage? Make sure to pay attention to the instructions in the video! Giveaway ends June 18th 12:00AM PST! I loved this event, but it was very different from last year. I didn’t gain as much from the panels, as they weren’t as intimate. There were a ton of lines and it was a hassle to get around (reported 3x the amount of people from last year). Regardless, it was fun and I got some great products out of it.