This past weekend I attended PHAMExpo, a new makeup & hair convention in Pasadena, California. This expo is a great replacement as a summer event, since IMATS moved to January. I just wanted to write a short post with this video, because that way you can all see the experience! I only picked up 1 item…OCC’s Androgyne Stained Gloss Lip Tar that I’ve blogged about before! Regardless, it was nice to see a convention that reminded me of how IMATS used to be, before YouTubers made it a YouTube convention…even though that’s how I found out about it. IMATS used to be a lot less hectic! I will say that IMATS has a lot more brands there, so that’s why it can be a better option…but PHAME has a lot of fan-favorites! If you had large crowds, check out PHAMExpo next year! It was busy, but not too busy. I liked that they had a photobooth, enough room to walk around leisurely, and a separate VIP area for those with media passes. I really enjoyed it and can’t wait until next year!